Annie Admin Tips

Proven Strategies for Optimizing Your Google Local Service Ads

By May 25, 2023 No Comments
Person doing a Google search on both a phone and computer.

Google Local Service Ads (LSAs) are a great way to reach potential customers in your area. LSAs are a type of pay-per-click (PPC) advertising specifically designed for local service providers like plumbers, electricians, and HVAC technicians. By optimizing your LSAs, you can increase your visibility on Google and get your business in front of more people who need your services.

In this blog post from Annie Admin, we’ll discuss some proven strategies for optimizing your Google Local Service Ads. Read on to learn more and reach out to our team of virtual assistants today to start maximizing your small business’s potential!


Phone with a map graphic on it.

Ensure Your Map and Service Area Is Updated

The first step to optimizing your LSA is to make sure your map and service area is up-to-date. When you set up your service area, be sure to include all of the areas where you offer services. Be sure to check your map regularly to make sure it’s accurate and up-to-date.



Woman holding up an "hours of operation" sign.

Update Your Hours of Operation

Another key component of optimizing your LSA is to make sure your hours of operation are accurate. Customers need to know when you are available, so be sure to keep your hours of operation up-to-date.


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Update Your Business Information

You also need to make sure that the information you provide about your business is accurate. Customers need to be able to find you easily, so include your address, phone number, and website. Make sure you keep all of this information up-to-date at all times!


Keyboard with a blue button that says "About Us" on it.

Check the Job Types Section

This section helps customers find the services you offer. Be sure to include all of the services you offer so customers can easily find and select the service they need. Google frequently edits and can even remove some of the services you have manually added, so be sure to check back and update as needed.


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Nurture and Follow Up on Leads

Once you generate leads, it’s important to nurture and follow up on them. You can use virtual assistants for this task, as they can help you stay on top of leads and nurture them into paying customers.


Person holding up an animated checkmark.

Google Guaranteed Badge

The Google Guaranteed badge is an indicator that your business is maintaining current licensing and insurance, as well as meeting Google’s standards. You can apply for the badge on your LSA dashboard, and if approved, it will appear on your listing. Use the Business Verification section of your dashboard to upload current licensing and stay on top of your expiration date so you don’t lose your badge!


Person typing on a computer with a screen that says "Budget."

Make Sure Your Budget and Bids Are Updated

Your budget and bids should be updated regularly to ensure you’re getting the most out of your LSA. Make sure you’re keeping up with the latest trends and adjusting your bids to reflect the changing market.


computer screen with one unread email on it.

Activate Google’s Message Leads

Google’s Message Leads feature allows customers to contact you directly from your LSA listing. This is a great way to stay in touch with customers and respond to their inquiries quickly.


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How Annie Admin Can Help With LSA

Annie Admin is a locally-based, virtual assistant service providing a range of services to small businesses in the Dallas-Fort Worth area. With the rise of technology and the need for more efficient business operations, Annie Admin is here to take the burden off of your business and help you succeed. Our services include lead nurturing, lead follow-up, scheduling, and more!

Take your online presence to the next level with Annie Admin’s LSA services. Our team of experienced virtual assistants can help you get more leads, increase your ranking on Google, and maximize your ROI. Get in touch today to see how we can help.


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